I didn't realise that I would have strong feelings about this either way until the new Coke campaign came up in conversation the other day. I have only seen it once and I was sitting on the lounge with my Husband and I actually said "that is quite a decent ad". It wasn't funny, it wasn't full of amazing images, it wasn't telling me anything I didn't already know but it was just getting a message out there that many people maybe don't know and maybe that is why 14 million Australians are overweight or obese.
Feel free to stop reading now, as this is nothing like my usual posts.
The basic gist of the campaign is that there are Diet Coke, Coke Zero and Sprite Zero for low calorie options and there are the other soft drinks that can still be part of a healthy lifestyle if you have them in moderation.
"I don't see Coke or any other beverage brand as an evil empire. There is nothing wrong with seeking profit by selling people what they want. But if they want to be seen as a socially responsible corporation, as this video suggests, they will have to change their product portfolio. There is profit to be made in this space. Just ask Whole Foods. And it can be made at price points much lower than those of Whole Foods." - Nate Abrams
The UK have banned some of the ads for being misleading and health experts have slammed the campaign as being ineffective and not tackling the real issue that a full strength Coke can contains 40g of sugar (10 teaspoons). You see the guys on the Tour de somewhere and in Ironman events drinking Coke and whilst riding up to 250km/day is not really managable for many of us, they are using it for what they need it for - fuel.
I don't like Coke, I myself am more a lemonade fan (very partial to a pink lemonade). Yet I am not blaming the makers of lemonade for the fact that my size 10 pants no longer fit. I accept the fact that it is me and me alone who can choose what I eat and no one else can do that for me. Why is Coke made out to be the bad guy, who else could be to blame:
Gym Memberships - They are rather pricey and no one calls me when I don't turn up.
Chocolate Manufacturers - I could have shares in Cadbury, I dont have a muffin top - I have a Cadbury chocolate top.
Lolly Jars - we have lolly jars in the office which I need to super glue closed.
Whilst Coke is a contributor to obesity, it is not their job to make people stop drinking it. It is taking a little responsibility for your own health and speaking to a nutritionist, doctor or even your pharmacist about options for losing weight. Then there is also the get off your ass and go for a run prescription that I often need to give myself.
*I have absolutely no affiliation with Coke, or any soft drink or any food or beverage manufacturers.